We dreamed this thing up when we were kids. We would hop this guys fence and head down to Johnny Creek. While we never got caught those fish sure did. We wondered what it would take to do this every day. Flash forward a few decades. One of our founders, Mike, his son is diagnosed with a neurocognitive disorder characterized by epilepsy and intellectual disability at the age of four months. Mike goes to work, looks for anything that can help his son. When traditional pharmaceuticals didn’t cut it he and his family gambled on cannabis. And it worked. Mike’s son Kase experienced a decrease in seizures and the family found much welcome increase in quality of life. How does this link to fishing?
Mike up and quit his job in the school system when he found a way to help manufacture the medicine that had been helping Kase so much. Kase Manufacturing was born and Mike began to work closer and closer with hemp and hemp products. When Mike read an article about anglers in India having some wild success with baits that had hemp in them it reignited that thought he’d had so long ago fishing with his friends.
Mike called up those very friends with a pitch, and just like that Thomas and Greg became Co-Founders. Now these three focus solely on making baits that not only fill a gap in the industry but catch some absolute monsters. Fish approved and we have the science to back it. Welcome to the creek, no trespassing needed.

