Johnny Creek Baits Mid-Year Report: From Launch to Momentum
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Modesto, CA — Since debuting earlier this year at the International Sportsmen’s Expo, Johnny Creek Baits has been on a tear across the Central California fishing scene. What started as a passion project backed by years of research and innovation has quickly become one of the fastest-rising names in soft plastics and bait design.
“Not even 24 hours after our first sales,” said founder Mike Reynolds, “we were getting pictures of bass caught on our baits. That moment confirmed what we already believed — Johnny Creek Baits belonged in tackle boxes everywhere.”
🚀 Growth Highlights So Far in 2025:
New Manufacturing Facility: Full operations now underway, with state-of-the-art injection equipment installed and all scaled molds running efficiently.
Retail Presence Expanded: Now officially in retail stores from Arnold to Turlock, with wholesale catalogs in circulation and new accounts coming online across the Central Valley.
Online Orders Rolling: Consistent direct sales from our website and social media channels.
🎣 Bait Performance & Innovation
Johnny Creek Baits are proving their place on the water week after week. From finesse to reaction, anglers are consistently landing numbers — and quality — across California.
Biggest Bass So Far: A 8.68 lb trophy caught at Lake McClure on the popular Purple Haze Neko.
Most Unique Catch: A giant sturgeon out of the Columbia River, caught while a pair of anglers targeted walleye using a Johnny Creek soft plastic.
Topwater Takeover: Our newly launched custom-painted Johnny Creek Walkers are helping fill the gap in the summer topwater market — built to walk hard and fish clean.
🌊 Saltwater Expansion
After rigorous testing in the San Francisco Bay, our 4” saltwater paddle tail has proven itself against halibut and other inshore predators. Built for durability and lifelike action, this bait is ready for full release in Q3 — a major step into the salt game.
🔭 Looking Ahead to Q3 & Beyond
Q3 will be a full-scale push into the retail market, with new partners onboarding and increased visibility in Central California tackle shops. We’ll continue innovating, refining, and expanding the Johnny Creek lineup — always putting function, form, and fish-catching ability first.
Stay tuned, follow the journey, and get ready to "smell what the bass have been choking all summer."
Media Contact:
Mike Reynolds
Thomas Baxter
Greg Hawn
Founders,Johnny Creek Baits
📧 info@johnnycreekbaits.com
🌐 www.johnnycreekbaits.com
📍 Modesto, CA
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